Digital marketing Course Certification

➣ Search Engine Optimization (SEO)

To improve a website's visibility in search engine results pages (SERPs) organically.

Modules:

  • Keyword Research
  • On-page Optimization
  • Off-page Optimization (Backlink Building)
  • Technical SEO
  • Tools: SEMrush, Moz, Ahrefs, Google Search Console, Google Analytics.

➣ Search Engine Marketing (SEM) / Pay-Per-Click (PPC)

Paid advertising on search engines to drive traffic to websites.

Modules:

  • Keyword Research
  • Ad Creation
  • Bid Management
  • Ad Performance Tracking

➣ Content Marketing

To create and distribute valuable, relevant, and consistent content to attract and engage a target audience.

Modules:

  • Content Creation (Blogs, Videos, Infographics, etc.)
  • Content Distribution
  • Content Optimization
  • Content Performance Tracking
  • Tools: HubSpot, Buffer, CoSchedule, BuzzSumo.

➣ Social Media Marketing (SMM)

To promote products/services and engage with the audience on various social media platforms.

Modules:

  • Social Media Strategy
  • Content Creation & Curation
  • Community Engagement
  • Social Media Advertising
  • Tools: Hootsuite, Buffer, Sprout Social, SocialBee.

➣ Email Marketing

Use To send commercial messages to a group of people using email

Modules:

  • Email Campaign Management
  • Email List Management
  • Email Automation
  • Email Performance Tracking
  • Tools: Mailchimp, Constant Contact, Sendinblue, HubSpot.

➣ Affiliate Marketing

Use To earn commission by promoting other people's or company's products/services.

Modules:

  • Affiliate Program Management
  • Affiliate Recruitment
  • Commission Tracking
  • Tools: ShareASale, CJ Affiliate, Amazon Associates.

➣ Influencer Marketing

Use To leverage the popularity and influence of individuals to promote products or services.

Modules:

  • Influencer Identification
  • Campaign Management
  • Performance Tracking
  • Tools: Influencer marketing platforms like AspireIQ, Upfluence, and social media analytics tools.

Whatsapp Us