Digital marketing Course Certification
➣ Search Engine Optimization (SEO)
To improve a website's visibility in search engine results pages (SERPs) organically.
Modules:
- Keyword Research
- On-page Optimization
- Off-page Optimization (Backlink Building)
- Technical SEO
- Tools: SEMrush, Moz, Ahrefs, Google Search Console, Google Analytics.
➣ Search Engine Marketing (SEM) / Pay-Per-Click (PPC)
Paid advertising on search engines to drive traffic to websites.
Modules:
- Keyword Research
- Ad Creation
- Bid Management
- Ad Performance Tracking
➣ Content Marketing
To create and distribute valuable, relevant, and consistent content to attract and engage a target audience.
Modules:
- Content Creation (Blogs, Videos, Infographics, etc.)
- Content Distribution
- Content Optimization
- Content Performance Tracking
- Tools: HubSpot, Buffer, CoSchedule, BuzzSumo.
➣ Social Media Marketing (SMM)
To promote products/services and engage with the audience on various social media platforms.
Modules:
- Social Media Strategy
- Content Creation & Curation
- Community Engagement
- Social Media Advertising
- Tools: Hootsuite, Buffer, Sprout Social, SocialBee.
➣ Email Marketing
Use To send commercial messages to a group of people using email
Modules:
- Email Campaign Management
- Email List Management
- Email Automation
- Email Performance Tracking
- Tools: Mailchimp, Constant Contact, Sendinblue, HubSpot.
➣ Affiliate Marketing
Use To earn commission by promoting other people's or company's products/services.
Modules:
- Affiliate Program Management
- Affiliate Recruitment
- Commission Tracking
- Tools: ShareASale, CJ Affiliate, Amazon Associates.
➣ Influencer Marketing
Use To leverage the popularity and influence of individuals to promote products or services.
Modules:
- Influencer Identification
- Campaign Management
- Performance Tracking
- Tools: Influencer marketing platforms like AspireIQ, Upfluence, and social media analytics tools.